How A Website Design Affects Conversions

A Website Design can dramatically affect your Conversions.

The conversion rate on your website is a clear indication whether your site design is effective or not. I have seen a dramatic increase in conversions from the most simple of changes to my Pitch and/or layout. It is very important that you monitor your web sites conversion rate as you will be able to compare results on changes.

Unknown Purpose

As soon as a vistor lands on your site, he or she should know exactly what the intention of the web site or service is. If your website is too complex, a reader will often search for something and tend to click away from the page before spending time to find it. After all any new visitor on a web site is generally lazy and if they dont get what they were looking for in the first few minutes they will leave.

INFORMATION OVERLOAD

I would say that information overload is probably the biggest turnoff for an average web user. If you have lots of links and annoying font sizes then this will tend to overwhelm a reader and make it very difficult for them to find a specific bit of information.

Make sure you have adequate line spacing and choose an easily readable font such as Arial. Break up text with clear concise headings and plenty of visual space, pictures are great and help divide a wall of text which is frankly hard to read and digest.

Call to Action

Getting a visitor to take an action will ensure that your website name remains comfortably in their memory. Your call to action link should be easily seen as soon as a visitor lands on your main page. Whether you are using a call to action to sell this reader something or simply requesting their email for a newsletter. This call to action should literally be in view as soon as anyone lands on your website.

Simple Navigation

If you provide a simple Navigation Menu it will make browsing your website so much easier and will help your visitors find what they are looking for. I recommend creating sub-categories as this will help your visitors find very specific areas of your website that are of interest.

Taking time to make these simple alterations on your web site can significantly increase conversions which means more money in your pocket for the same amount of work.

I remember simply changing the colour of one of my larger websites increased conversions by no less than 20%, trust me little changes can make a huge difference.

Nick